In the first 24 weeks, you’ll build a strong foundation in garment design and construction. Learn how to take accurate measurements, draft patterns, and sew a variety of garments from traditional ethnic wear to modern styles. Develop skills in cutting, stitching, and finishing techniques to create professional-quality clothing. This hands-on training ensures you’re fully prepared to design and produce your own fashion line before stepping into boutique management.

Topics Covered:

• Overview of fashion retail & boutique business models

• Types of boutiques: Luxury, Ethnic, Niche, Contemporary

• Business registration, licenses & GST (India-based example)

• Identifying your target market & customer niche

• Naming your boutique, logo design, and brand identity

Topics Covered:

• Store layout planning & visual merchandising basics

• Inventory tracking and stock management essentials

• Product sourcing and vendor negotiation strategies

• Pricing models, cost calculation, and profit margins

• Tools: POS systems, stock registers, Excel templates

Topics Covered:

• Online & offline marketing strategies for boutiques

• Instagram & WhatsApp Business setup and tips

• Sales techniques, customer service & personal styling

• Promotions, discounts, and boutique launch campaigns

Topics Covered:

• Building a boutique business plan: location, budget, product mix

• Budgeting, pricing structure & break-even analysis

• Risk & crisis management: returns, complaints, delays

• Legal do's and don’ts, customer rights, and compliance

• Preparing for soft launch and boutique setup checklist